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Description   People and companies struggle with problems every day. The C4 process can ease these struggles. Modeled on well-established problem-solving and continuous-improvement strategies such as PDCA (plan, do, check, act), C4 offers straightforward, easy-to-remember techniques for identifying and solving workplace problems. C4 is short for Concern, Cause, Countermeasure, and Confirm. These four steps—clearly identify the concern, find the true root cause, correct the cause with an effective countermeasure, and confirm that the solution worked—are vital tools for substantially improving both the work and the workplace. C4 does much more than solve problems, however. When deployed as recommended it results in a steady improvement in brainpower within the workforce. Organizations that focus on developing people rather than simply solving problems open the door to higher levels of employee engagement, satisfaction and confidence. In our ever-shifting global economy, companies with an engaged, motivated and skilled workforce enjoy a superior competitive position. The C4 process provides an easy-to-follow, down-to-earth approach any firm can use to maximize its ability to thrive under changing market conditions. And it can do so beginning today.

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